The Step-by-Step Guide to Creating Evergreen Content That Converts

Creating new content regularly can feel like you’re running on a treadmill. You spend days researching, writing, and editing your heart out. And when it’s finally published, you realize you’ll have to do it all over again. You’d be surprised how fast a week goes by.How do you make the whole process less painful? How do you make your content last longer and work harder…

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How to Write Business-Boosting Testimonials (With Examples & Templates)

How do you convince someone you’ve never met to hire you or buy from you? Sales don’t just happen. No one ever talks to another person and *poof* all of a sudden money appears in their pocket. You need to convince the other person you can make their life better. You need to show them you’re legit. You need to build trust. And one of…

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How to Mine Amazon Reviews and Supercharge Your Copy

Let’s be honest. Writing your own copy can feel like you’re getting your teeth pulled. You spend hours staring at a blank screen trying to come up with the right words, but you can’t seem to find them. Finally you say “screw it” and write down the first thing that comes to mind. Big mistake. Copy isn’t just words on a page. Copy is very…

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Landing Page Optimization: the Complete Guide

Here’s the painful truth about online marketing : Whether you’re trying to get new leads or convert existing ones into loyal customers, you’re going to need landing pages. Lots of ’em. That might sound obvious to some but, but 44% of B2B clicks are still being directed to a homepage. That’s pretty bad. And we’re only talking about the usage of landing pages here. A little more than half…

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