Posts Published by Robin Geuens

The Step-by-Step Guide to Creating Evergreen Content That Converts

Creating new content regularly can feel like you’re running on a treadmill. You spend days researching, writing, and editing your heart out. And when it’s finally published, you realize you’ll have to do it all over again. You’d be surprised how fast a week goes by.How do you make the whole process less painful? How do you make your content last longer and work harder…

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Landing Page Optimization: the Complete Guide

Here’s the painful truth about online marketing : Whether you’re trying to get new leads or convert existing ones into loyal customers, you’re going to need landing pages. Lots of ’em. That might sound obvious to some but, but 44% of B2B clicks are still being directed to a homepage. That’s pretty bad. And we’re only talking about the usage of landing pages here. A little more than half…

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